Which Is More Profitable - A Minisite or Authority Site?

Many online marketers firmly believe that mini sites are the way to go, but there might be evidence that authority sites could hold the key to even greater success. Yet Google seems to have come up with a deciding factor that could end the debate once and for all. It seems that mini sites no longer enjoy the favor with Google they once had. The last few changes in algorithms seem to swing in favor of the larger content rich websites and away from those mini sites. Obviously, Google is seeking a way to provide more pertinent results to their users. But a mini site can still, believe it or not, have a positive use in your marketing.

Many marketers prefer to work within a tightly focused segment of the market known as a niche. This is absolutely nothing wrong with this. This thin slice of the market is known in some circles as a micro-niche. For this small market segment, authority sites simply do not perform as well as mini sites. With the latter, you can target just one or two main keyword phrases very easily and often rank very well in a short time. You'll have to assume that the keyword competition isn't too crowded for this to be effective. You may also target your micro-niche within an authority site if interested. But if you have no interest to do so, then the mini site is the best choice.

As you can probably figure out, authority sites are larger, more demanding projects to undertake than mini sites. How you feel about this will depend on your personality, as well as how much time you have available. If you're someone who needs constant variety in your routine, you might prefer a mini site. When you know how to build mini sites, or if you use automated tools, you can create a new one daily. An authority site is much the opposite. Yet you can also think of an authority site as a group of mini sites that are connected.

You can develop new and different content each day, as well.

Authority sites can also be used to quickly build credibility. Larger sites filled with useful content tend to be more impressive to visitors. It's just easier to make the leap that the person behind the larger site really knows what he or she is talking about. This alone will establish credibility for some people. This rarely happens with mini sites. It's not impossible, but it is definitely rare.

More people than you realize have wondered if a network of minisites is better than one big authority site. The question seems to be asked more by the inexperienced online marketer. Different things appeal to different people for all kinds of reasons. If you feel more attracted to mini sites, then that is what you should build. You may want to consider a combination of both approaches.

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