How to Test and Track Your Websites For Better Performance

One error many online marketers do is they fail to test their various websites. Ask any veteran web marketer, and you will hear the same thing every time. It isn't important what sort of conversion you would like, or rather, what your most sought-after response is from a website visitor. There are so many places where testing can be of help such as your main page, primary content pages, sales copy, squeeze pages and more. For sales copy or squeeze pages, the best item to evaluate first is usually the title. The principle is really easy to understand since many people are going to only be doing A/B split testing. We are going to discuss this essential subject of testing and tracking in the rest of this article.

There are a few vital factors to consider before you get going with testing your copy. More knowledgeable online marketers will automatically think of tracking when somebody brings up testing. You must have a dependable tracking script in place so you can record when a visitor clicks on a link. You do not need tracking on squeeze pages, although it may be nice to find out how many actually click on the link. Many internet marketers love using Google Analytics for their tracking because it is robust and free.

Here is a truth regarding writing copy - no one gets the ultimate it can ever be right out of the gate. The same with creating websites, or design, because they can have flaws in them that may cause troubles. Sales copy created by the professional copywriters in the world often fails the first time it is made available. Hopefully you see that there is a very clear and strong need to test everything for the maximum conversions feasible. It really does not matter why numerous marketers do not test, just make sure that you do.

A software script that interchanges or rotates your URL being tested is how you accomplish this testing. Majority, if not all, URL rotator scripts are available with instructions, and they actually are not hard to use. You need duplicate copies of your test page because they are going to have one thing that is different between the pages. Because each person will see a different version of that page, you will want to make one change to it. Also, you need to only perform one modification so you will determine what triggered any changes in your conversions. Taguchi multivariate testing is an effective method to evaluate as many as two dozen variables at a time, but that is another story.

I was looking to better my results with a sales letter that I was sending website traffic to from PPC ads. That sales letter did poorly in the beginning, and the rate of conversion for it was less than one every one hundred views. I was able to take the conversion rate to roughly 7% with PPC traffic which is hard to do. You can transform your whole business and learn a lot about producing better performing copy with testing.

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